Link in bio, explained
A link in bio is the single clickable link you can put on your Instagram or TikTok profile. Because posts and videos usually can't carry clickable links, creators say “link in bio” to send people there. Most people use a link-in-bio page — one page with all their links. The best ones now go further: an all-in-one link in bio like Swazy hosts your products, checkout and delivery on that same page, so followers can buy without leaving the app.
Every plan starts free for 14 days (card required), then from $19/month. Cancel anytime before the trial ends.
Describe what you teach — or drop in your notes and PDFs — and Swazy's AI builds a complete interactive challenge (up to 30 days) or guide (up to 12 chapters), designed for your niche. Other link-in-bio tools make you show up with a finished product.
Daily actions, progress tracking, worksheets, trackers and reminder emails instead of a PDF that sits in a downloads folder. Finishers get results — and buy your next thing.
Visitors read the first chapters or try day one right on your page, then unlock the rest in one tap without leaving. No sending them off to a sales page.
TikTok's in-app browser limits external link chains and can push buyers out to their phone's browser. On Swazy there's no chain: the page, checkout and product are one link, payment is embedded on the page, there's no login or download — so followers tap, pay and start without leaving TikTok (or Instagram).
Email marketing and automations, memberships, payment plans, discount codes, order bumps, one-tap upsells, bundles, waitlists and call booking — all included from $19/month. Stan keeps several of these for its $99/month plan.
Ask in chat to change a price, add a link, restyle your page, build your next product, plan a launch, write your TikTok scripts or set up a sale — and it's done in your workspace, live.
Every template is checked for readable text and contrast, and Swazy flags settings that conflict or would leave buyers stuck — with a one-tap fix.
2% on Starter, 1% on Pro, 0.5% on Studio — never the 9% cut Beacons and Linktree take on their cheaper plans, or Gumroad's 10% + $0.50.
You add one URL to your profile. When someone taps it, the app opens that page in its in-app browser. A link-in-bio page turns that one URL into many options — your products, content, socials and bookings.
They've evolved in three steps:
Lead with the one thing you most want people to do — usually your product or offer — then your free resource or email sign-up, then your content and socials. Keep it short: every extra choice is a reason to leave.
It means the clickable link on the creator's profile — tap their name, then tap the link on their profile page.
Swazy — the all-in-one link in bio. Its AI builds your product and your followers can buy it right on the page, from $19/month.
Many start free for a list of links. Selling tools usually cost extra; Swazy includes everything from $19/month with a 14-day free trial.
Every plan starts free for 14 days (card required), then from $19/month. Cancel anytime before the trial ends.